In this way, how to better gather the users of the food delivery platform, classify them from the perspective of geography or characteristics, and then realize them to become a platform executive email list marketing position with cities as combat units? There are too many articles on the academic concepts and framework methods of community operation, so I will not repeat them. I only do a few deep thoughts on community operations in the vertical field of food delivery. 1. The positioning of the takeaway community 1. Attributes of the community: Is smashing executive email list wool an entry-level label? Who doesn't have a few takeaway red envelope groups: This kind of red envelope group has neither so-called group owners.
Nor systematic operation activities. The recipients all receive a random amount of red envelopes; this type of 'group' does not have the concept of 'community' in the operational executive email list sense, members have no sense of belonging and value, and the platform's marketing activities cannot reach it; However, as far as the high-frequency rigid-demand format of takeaway is concerned, the behavioral path of users is "hungry to executive email list generate demand - looking for merchants - looking for food - placing an order - receiving goods", and e-commerce and information flow are hardly inserted in the middle.
The increasingly smooth content marketing method can not play an obvious and quantifiable guiding role. The user's interest point to be leveraged is not only the self-operation executive email list of the merchant, but also the large subsidies received before and after placing an order. Therefore, wool welfare under this behavioral model is still the most effective lever; in the embryonic period of the community, relying on the well-designed red envelope game to boost executive email list and maintain the activity of the community and the perception of members is undoubtedly the highest priority method of selection; 2.