This article mainly takes the cash loan category email list product as an example, from the perspective of practical operation steps, to explain how to recall the registered but not successfully borrowed (that is, the users who may have invested in the investment cost but did not generate income) obtained from the external launch. There are mainly the following 7 steps: value analysis -> setting goals -> loss reason analysis -> user stratification -> design recall plan -> monitoring category email list data -> review.
Value Analysis Users acquired by external investment category email list at a certain cost can be re-marketed to improve conversion; At least the mobile phone number information of these users is available, and marketing methods can be increased; Some information about such users has been obtained, and risk screening can be performed on these users to improve remarketing ROI. set goals Recall registered but uncredited users. The category email list recall rate reaches X (recall rate: the
Number of users who log in the app again/recall push), and the category email list loan application rate reaches Y. Analysis of the reasons for the loss 1. Prediction of the cause of loss Users have no borrowing needs for the time being. The landing page or text message push copy is not attractive or the coupon is not attractive enough. Compared with other platforms, the interest rate is category email list higher or the quota has no advantage. Platform visibility and security. other. 2.