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Omar Faruk
07 de jul. de 2022
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Retail was one of the more powerful industries as growth shifted weekly from face-to-face to online in a combination of different subcategories during the pandemic. Home personal care products, from tooth whitening, waxing, grooming and hair care searches, are on the rise every year. DIY grooming and hair care is increasing as shelter-in-place orders are placed. Searches for hair dyes and coloring increased by 36% and clicks increased by 118%. At the same time, in the personal grooming category, searches increased by 79% and clicks increased by 146%. On Mother's Day this year, opportunities ghost mannequin effect service and gifts subcategories surged significantly faster than usual, and virtual and video-related terms added to regular festive search queries increased year-over-year. In the field of hobbies, search traffic is increasing year by year. Consumer interest is unsatisfied as search growth outpaces click growth in hobby-related queries. This includes questions related to genealogy, arts, crafts, bird watching, outdoor recreation activities, camping, gardening, cooking, modeling and homebrewing. Automobile Traditional car sales have been suspended, but consumers have a strong desire to buy and have moved to a digital format. Despite changes in shopping patterns and search themes, market purchase queries increased in March and April. As the economic instability of employment continues, we can expect to hesitate to purchase high-priced products such as new cars. advertisement Continue reading below It's only part of the "now" time-limited incentive, and as we've seen the 59X, consumers may need to buy a car online. Searches that indicate willingness to buy or lease, said an increase in terms related to "buying online". Some query trends in the automotive space: Consumers are trying to understand which dealers are open or closed due to the various policies associated with "essential" businesses. Providing clarity to your customers is becoming increasingly important, especially if you are open today. Shoppers are increasingly looking for dealers, dealers, and specific "nearby" models. These types of queries have increased by 22% in the last 30 days over the last 30 days. Shoppers are looking for "affordable" cars, and affordable related queries have increased by 85% year-to-date.
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Omar Faruk

Omar Faruk

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