Through SMM, there will be faster results as compared to traditional marketing methods that make businessmen wait for a call or letter, both of which take a lot of time. Social media costs are definitely cheaper than the traditional methods. There are many techniques of using Social Media as a free marketing tool for free, from creating a Twitter account to a Facebook page, or even a company blog. Several reasons can truly make the Social Media a lot better for marketing than what may be offered by old techniques. Unlike paid promotion, SMM broadcasts to a large group of social media followers and everything comes for free. Again, this applies to any type of business that uses a different marketing approach. With SMM, business owners are allowed an opportunity to diversify their marketing materials often. This gives them more leeway in raster to vector conversion terms of changing their strategies without costing them anything. Traditional methods require a businessman to actually invest in physical marketing paraphernalia such as fliers, brochures, etc. With SMM, everything will happen between computers and cost is is low, if not negligible compared to what such an online marketing can do. From automotive dealership marketing to retail products advertising, SMM has proven its use time and again. Why social media was created? The reason behind it was to create a spot for social deliberations not for the promotion of one's business. The search engines have changed their rules as they are aware of these social marketing tricks so they have devalue the links which are coming from various social sites. Blogs and microblogs allowed clients to contact CEOs and Sales teams directly. The company also had the means to feel the pulse of their customers and respond according to the needs of clients. Thus, communication becomes two-way and mutually beneficial. No wonder more sales are made through Facebook, Twitter, LinkedIn, YouTube and Wikipedia than through traditional marketing strategies.